On Monday, February 17th, we completely redesigned our corporate website based on the concept of "Sakekakeru Sakigakeru (Brew x Sakigakeru)."

Background of the renewal

Based on the sake brewing techniques we have cultivated since our founding in 1711, we have continued to take on challenges ahead of the times with a pioneering spirit, such as ``One Cup Ozeki,'' which was born as a pioneer of cup sake and will celebrate its 60th anniversary in October 2024, and ``Kono Sake,'' which was born from the idea of ​​``freeing sake from the 10L bottle'' and was the pioneer of paper packaging for sake.

Our new corporate website, which is based on the brand concept of "Sake Kakeru Sakigakeru" (Brew x Lead), expresses our corporate spirit, and organizes product information in a more easily viewable way. We have also significantly improved the UI (user interface) to enable customers to smoothly access the information they are looking for.

Key points of renewal

1. Home page

Based on the brand concept of "Sakekakeru Sakigakeru (Brew x Lead)," we have presented our company's strengths in five visuals.

① "Tsugu"... A history and tradition that continues from the founding of the brewery in 1711
② "Kyu": The ability to scientifically apply the experience of sake brewing and develop new technology
3. "Color": Development capabilities that apply cultivated technology to propose a wide range of products
④ "Taku": The pioneering ability to explore new possibilities, such as being the first in the industry to enter the US market
⑤ "Connections"...Connections with many people, including local communities and producers, with whom we have coexisted and prospered together

2. New content that traces the history of challenges
URL:https://www.ozeki.co.jp/sakigake/

To help you better understand our brand concept, we have created new content that lets you browse the history of our company's challenges in a scroll-like format. From the challenges we have taken on up until now to the challenges we face in the future, you can enjoy browsing the content as if you were reading a tasteful picture scroll.

3. Recruitment site
URL:https://www.ozeki.co.jp/recruit/

We have posted interview videos of employees active in various departments so that you can get a concrete idea of ​​the careers and working styles at our company.

Please check out our new corporate website to see how Ozeki continues to challenge itself to create new value while preserving Japan's traditional sake brewing culture.