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2023.09.21 Products
New release of "Wagaya no Plain Sour no Moto ZERO 1.8L Boxed and 900ml Boxed"
Our company will be launching two new products from our popular "Wagayae no Sour no Moto" series, "Wagayae no Plain Sour no Moto ZERO 1.8L Boxed" and "Wagayae no Plain Sour no Moto ZERO 900ml Boxed," on Monday, October 2, 2023. These products are part of our popular "Wagayae no Sour no Moto" series, which allows you to easily enjoy authentic sours by simply mixing them with carbonated water.
Among the "Wagaie no Sour no Moto" series, "Wagaie no Lemon Sour no Moto ZERO" and "Wagaie no Lemon Sour no Moto ZERO Citric Acid Plus," which are aimed at health-conscious people, have been well received.
For those who normally enjoy lemon sour but would like to try something different, we have developed "Wagaie no Plain Sour no Moto ZERO," a simple and refreshing drink that goes well with any meal.
Taste and Features
"Wagaya Plain Sour No Moto ZERO" is a product that contains zero (*) of the two substances "sugars" that cause obesity and "purines" that cause gout. It features a dry taste with zero sugar and a refreshing aftertaste that you won't tire of drinking. In addition, the refreshing citrus aroma further enhances the flavor of meals, making it enjoyable with a variety of dishes.
The recommended ratio is 1:3 between "Sour Base" and carbonated water, but you can also adjust the strength to your liking.
*Based on food labeling standards, less than 0.5g of sugar per 100ml is labeled as zero sugar, and less than 0.5mg of purines per 100ml is labeled as zero purines.
Package design
Based on a refreshing blue color that evokes the image of plain, the product promotes its dry taste and the fact that it contains zero sugars and zero purines.
The image of the glass is inspired by fizzing carbonation, expressing the refreshing and invigorating taste.
Product Summary
・Product name: Wagaya Plain Sour Base ZERO
・Volume/Container 1.8L Boxed / 900ml Boxed
・Rank liqueur
・Alcohol content: 25%
Ingredients: Brewer's alcohol (made in Japan), reduced indigestible dextrin, rice shochu, concentrated grapefruit juice, flavoring, acidulant, sweetener (acesulfame potassium, neotame)
・Suggested retail price: 1.8L/2,000 yen (excluding tax), 900ml/1,080 yen (excluding tax)
Release date: Monday, October 2, 2023

