We have implemented measures for the "Nomono" brand, which will celebrate its 40th anniversary in 2025.

■About brand initiatives

In conjunction with the Seven Lucky Gods, which are incorporated into the package design, the catchphrase "Drink nomonomono and you'll get lucky" conveys the image that drinking nomonomono will bring "happiness," "good luck," and "fun."

■ "Nomonomo" Offerings and prayers

On Tuesday, November 25th, 2025, we dedicated "Nomonomo" to Nishinomiya Shrine, the head shrine of the shrines that enshrines "Ebisu-sama," the god of fortune, and is located in Nishinomiya City, the same city as the Ozeki Head Office Factory. At the same time, we also held the "Nomonomo Lottery Campaign," in which 1,000 people were given the chance to win a year-end jumbo lottery ticket worth 3,000 yen. We also received a prayer for winning.

■ "Nomonomo" will be presented as a prize for the "Nishinomiya Shrine Opening Ceremony/Lucky Man Selection"

At the Nishinomiya Shrine Opening Ceremony and Lucky Man Selection held on Saturday, January 10, 2026, the first, second, and third luckiest winners were presented with a year's supply of "2L of Nomono" as a prize.

■Brand site https://www.ozeki.co.jp/nomonomo/