Our company will launch a new sweet sake with a sake meter reading of -50, "SWEET MOMENT - Ultimate Sweet - 300ml/720ml Bottles," nationwide on Monday, March 23, 2026. This product is the successor to our existing product, "Ultimate Sweet 300ml/720ml Bottles."

■ Background of development

In recent years, interest in sake with a pronounced sweetness and that is easy to drink has been growing, especially among young people and those new to sake. Demand for sake is expanding, not just as a drink to accompany meals, but also as a luxury item to enjoy after meals or during relaxation. In response to these changes, Ozeki has completely redesigned its existing product, "Exquisite Sweetness," and revamped it as a brand that presents new value as "sake that lets you enjoy its sweetness as its main feature."

■About "SWEET MOMENT - The Ultimate Sweetness"

This rich, sweet sake, made with 1.4 times the usual amount of rice*, has a sake meter reading of -50. The rich sweetness, condensed from the richness of the rice, is balanced with a gentle acidity, resulting in a clean, elegant finish. The yeast used is an original product of the Ozeki General Research Institute. It exudes a gentle ginjo aroma and a subtle fruity fragrance. With an excellent balance of aroma, sweetness, and lingering finish, this sake can be enjoyed like a dessert. It's recommended as a substitute for dessert after a meal, or as a treat for yourself at the end of the day. Enjoy it in a variety of ways to suit your mood and the occasion.

※Our company's top selection

■ Drinking suggestions

As a new way to drink sake, we also recommend "sake highball" (*1), which is made by mixing sake with carbonated water in a 1:1 ratio. You can enjoy the light, refreshing, and vibrant sweetness. This is an approachable way of drinking sake, even for beginners.

*1 Source: Local Sake Breweries Association　https://www.kuramotokai.com/extra/sakehigh/

■ Product overview

Product Name: SWEET MOMENT - The Ultimate Sweetness -

Contents/container 300ml/bottle

Rank: Regular sake

アルコール度数 11％

Sake meter value -50

Total Acidity 2.3

Ingredients: Rice (domestic), rice koji (domestic), brewer's alcohol

Suggested retail price: 600 yen (excluding tax) / 660 yen (including tax)

Release date: Monday, March 23, 2026

Sales area: Nationwide

Product Name: SWEET MOMENT - The Ultimate Sweetness -

Contents/container 720ml/bottle

Rank: Regular sake

アルコール度数 11％

Sake meter value -50

Total Acidity 2.3

Ingredients: Rice (domestic), rice koji (domestic), brewer's alcohol

Suggested retail price: 1,165 yen (excluding tax) / 1,282 yen (including tax)

Release date: Monday, March 23, 2026

Sales area: Nationwide