We will be launching the highly cost-effective "Lemon Sour Base ZERO Economy 1.8L" from our Ozeki brand "Lemon Sour Base" nationwide on Monday, March 23, 2026.

■Market background

The currently available "Lemon Sour No Moto ZERO" series has been well-received for its zero sugar content, which can lead to obesity, and zero purine content, which can cause gout, and sales are progressing smoothly in the market. Meanwhile, a recent survey shows that the number of people who are "very conscious" about saving money is increasing (*1). Furthermore, consumers are becoming more focused on cost performance every year (*2). With rising prices as a backdrop, drinking at home is becoming more common, and there is a growing need for products that combine "health value," "satisfaction," and "price benefits."

*1 Source: @table survey of 5,000 housewives nationwide

*2 Source: Deloitte Tohmatsu Consulting LLC

■About "Lemon Sour Base ZERO Economy"

"Lemon Sour Base ZERO Economy" maintains its health benefits with zero sugar and purines, while achieving a more wallet-friendly price compared to conventional products. Furthermore, the packaging is made from environmentally friendly FSC-certified paper, making it eco-friendly. This product embodies "double eco" for both the household budget and the environment. It also contains a blend of rice shochu made from sake, which is also used in the "Wagaie no Sour Base" series. The mellow flavor of the rice shochu complements the refreshing taste of Sicilian lemon juice, creating a perfect balance for meals. With the peace of mind of the Ozeki brand, we deliver a drink that supports your daily life.

 ■ Product overview

Product name: Lemon Sour Base ZERO Economy

Contents/container 1.8L/pack

Rank Liqueur

アルコール度数 25％

Ingredients: Distilled alcohol (domestically produced), reduced indigestible dextrin, rice shochu, concentrated lemon juice

/Flavoring, acidulant, sweetener (acesulfame potassium, neotame)

Suggested retail price: 2,030 yen (excluding tax) / 2,233 yen (including tax)

Release date: Monday, March 23, 2026

Sales area: Nationwide